Traditionally, baijiu was used to celebrate important events and welcome newcomers. Today, baijiu is a symbol for diplomacy and a way to celebrate life. It is consumed during celebratory situations as well as for casual daily consumption.
Baijiu has a verifiable history of over 600 hundred years, but a variety of historical records indicate that it has been central to the Chinese culture for much longer. Some scholars suggest that elements of what makes baijiu today have been in existence for over 2000 years.