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Moser: You Are Not Going To Stop China

Moser: You Are Not Going To Stop China

News

The ambition of Chinese wine producers to play among the world’s top players is “unbelievable”, says Lenz Moser, consultant winemaker to China’s biggest producer, who is steadfast in his belief that China is the future. “China is the future because the market is exploding as we speak,” said Lenz Moser, consultant winemaker to China’s Château Changyu since 2005, speaking to the drinks business at ProWein in Düsseldorf.

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The World’s Most Valued Spirit Is One You (Probably) Haven’t Heard Of

The World’s Most Valued Spirit Is One You (Probably) Haven’t Heard Of

News

Brand Finance released its annual report on the most valuable beer and spirit brands, and for the first time, baijiu (bye-j’oh) labels came out on top, with a brand value market share of 37.5 percent and combined value of over $22 billion.

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Chinese Baijiu overtakes whisky as most valuable spirit

Chinese Baijiu overtakes whisky as most valuable spirit

News

Baijiu, the fiery Chinese alcoholic drink, has overtaken Whisky to become the world’s most valuable spirit, according to Brand Finance. Baijiu’s share of total brand value grew from 23% in 2016 to 37.5% in 2017. The surge saw the Chinese beverage, which is made from wheat, overtake Whisky, which dropped from 37% in 2016 to 28% in 2017.

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BAIJIU: THE WORLD’S MOST-CONSUMED YET LEAST UNDERSTOOD ALCOHOL

BAIJIU: THE WORLD’S MOST-CONSUMED YET LEAST UNDERSTOOD ALCOHOL

News

Unlike tequila or vodka, baijiu (白酒 báijiǔ), which literally means “clear liquor,” has yet to become popular in the West. To the unfamiliar palate, baijiu can smell and taste quite strong, and Dan Rather once compared its taste to “liquid razor blades.” Baijiu has gained a bad reputation amongst Westerners who have been to China because of the way it is consumed in bouts at the banquets and celebratory dinners that are part of doing business in China.

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The Future of Southern Drinking

The Future of Southern Drinking

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Some think that historiography is a science more or less like ballistics; that the careful plotting of where a phenomenon has been enables you to predict where it is going. If only the world were thus! The future, as history shows us, is essentially impervious to investigation.

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How to drink baijiu: Beijing’s pros share their tips

How to drink baijiu: Beijing’s pros share their tips

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It’s the most widely drunk hard liquor in the world but it’s rarely found on cocktail menus. Baijiu, distilled from sorghum and rice, rules every festive occasion in China, where it’s the tipple of choice for everything from wedding receptions to business banquets.

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Is the Baijiu Hype Really All That?

Is the Baijiu Hype Really All That?

News

As spirits go, baijiu (BYE-joe), which is Chinese for “white spirit,” must suffer from a serious inferiority complex in the U.S. While it holds a roughly 38 percent share in global spirits consumption, it has yet to take America by storm.

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History in a Bottle: The Story of Moutai

History in a Bottle: The Story of Moutai

News

In China, there is an alcohol that’s been credited with improving international relations and uniting opposing empires. Described as the “drink of diplomacy,” it takes five years to produce a single bottle, and for nearly 400 years it has been distilled using traditional techniques out of a single town in China’s Guizhou Province.

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Five Eye-Opening Examples of the World’s Most Popular Unknown Spirit

Five Eye-Opening Examples of the World’s Most Popular Unknown Spirit

News

The most-consumed spirit in the world—one that represents 35 percent of total global consumption—is a high-proof potable that few people outside of Asia have heard of. It is baijiu, the “official” drink of China, a nation of 1.3 billion people, and where drinking it to celebrate every conceivable occasion is more than a social endeavor; it is a way of life.

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Baijiu Regains Its Investment Palate

Baijiu Regains Its Investment Palate

Business, News

Baijiu, the country’s home-grown firewater, accounts for more than a third of all spirits volumes drunk globally and more than a quarter of sales value. And while it’s gone through a tough few years in the wake of President Xi Jinping’s anti-corruption crackdown, China’s hard liquor market appears to be turning a corner.

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