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World’s Most Valuable and Fastest-Growing Drinks Brands Hail from China

World’s Most Valuable and Fastest-Growing Drinks Brands Hail from China

News

Leading independent branded business valuation and strategy consultancy, Brand Finance, has published its 2018 Global 500 report, which details the world’s most valuable brands, including the most valuable drinks brands. The list is compiled using what Brand Finance calls its ‘Royalty Relief approach’, which involves estimating the likely future sales that are attributable to a brand and calculating a royalty rate that would be charged for the use of that brand.

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China Imports U.S. Sorghum to Feed Ducks, make Baijiu

China Imports U.S. Sorghum to Feed Ducks, make Baijiu

News

In March, the Texas Grain Sorghum Producers board, in conjunction with the U.S. Grains Council, is taking 15 farmers and merchants to China to attend the 13th JCI Spring Conference on Chinese Feed Raw Materials Market & IFFO/JCI Fishmeal and Fish Oil Forum, thanks to a Step Grant through the Texas Department of Agriculture.

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Baijiu Distiller in Sichuan Sees Heady Times Ahead

Baijiu Distiller in Sichuan Sees Heady Times Ahead

News

2017 was a boom year for the liquor market in China, with Chengdu, Sichuan-based baijiu distiller Shuijingfang Liquor Industry Co Ltd among the prominent gainers. Prices of high-end baijiu varieties rose in 2017 in line with the ongoing consumption upgrade in China.

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China’s Brand Marvels

China’s Brand Marvels

News

A single brand in China is now more valuable than McDonald’s Corp. A stunning rise in the shares of Kweichow Moutai Co. means the baijiu distiller has a market cap north of $100 billion. Globally, there are fewer than 90 nonfinancial firms in that elite club, and most don’t just sell one thing in one place. 

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Forbes: The Chinese Moonshine That Packs A Punch

Forbes: The Chinese Moonshine That Packs A Punch

News

“Some may depict baijiu the way Muhammad Ali famously described his own boxing style — it stings like a bee, and makes you float like a butterfly with alcohol content upwards of 120-proof in some cases. The literal translation of “baijiu” is “white wine,” with its clear liquid resembling vodka.

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The Whiskey Wash Reviews Vinn Whiskey

The Whiskey Wash Reviews Vinn Whiskey

News

Whiskey review blog The Whiskey Wash tried Vinn Whiskey and found it to be unique and surprisingly lovely. Their final summary was this: “If you’re looking to try something new, this is a unique but approachable whiskey that’s well worth trying if you can track down a bottle.

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SquareMeal: Chateau Changyu Moser XV feature

SquareMeal: Chateau Changyu Moser XV feature

News

Surprise, surprise! With its spectacular chateau, dramatic vineyards and extraordinary climate, Chateau Changyu Moser XV is one of the most exciting new wineries to appear in the past 50 years. So, where do you think this wine estate is located? Too fancy for Burgundy.

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IWSC Celebrates Rise in Asian Spirits

IWSC Celebrates Rise in Asian Spirits

Awards, News

From baijiu to shochu, the subtle delights of Asian spirits are grabbing the attention of western drinkers, writes Roger Morris at World Travel Guide. Asian spirits — particularly baijiu and Japanese shochu — are becoming more and more popular in the west, and have increased markedly in this year’s International Wine & Spirit Competition (IWSC).

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Menu Decoder: Meet Baijiu, China’s Favorite Spirit

Menu Decoder: Meet Baijiu, China’s Favorite Spirit

News

Last year, the U.S. imported some $462.8 billion worth of goods from China. One thing virtually absent from those shipping containers stocked with Chinese products? Baijiu: China’s national alcohol. Outside China, baijiu languishes in obscurity. Inside China, baijiu sits at the center of drinking culture: wedding banquets, official government meetings, and business deals are all toasted with an endless stream of thimble-sized cups filled to the brim.

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The world’s most valuable liquor company is now Chinese

The world’s most valuable liquor company is now Chinese

News

The company that makes China’s eye-wateringly strong Moutai drink is edging out Diageo (DEO), the owner of Johnnie Walker, as the world’s most valuable liquor firm. Kweichow Moutai, whose fiery signature product has an alcohol content of 53%, hit a market capitalization of $71.5 billion on Friday, pushing it past Diageo.

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