News

SquareMeal: Chateau Changyu Moser XV feature

SquareMeal: Chateau Changyu Moser XV feature

News

Surprise, surprise! With its spectacular chateau, dramatic vineyards and extraordinary climate, Chateau Changyu Moser XV is one of the most exciting new wineries to appear in the past 50 years. So, where do you think this wine estate is located? Too fancy for Burgundy.

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IWSC Celebrates Rise in Asian Spirits

IWSC Celebrates Rise in Asian Spirits

Awards, News

From baijiu to shochu, the subtle delights of Asian spirits are grabbing the attention of western drinkers, writes Roger Morris at World Travel Guide. Asian spirits — particularly baijiu and Japanese shochu — are becoming more and more popular in the west, and have increased markedly in this year’s International Wine & Spirit Competition (IWSC).

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Menu Decoder: Meet Baijiu, China’s Favorite Spirit

Menu Decoder: Meet Baijiu, China’s Favorite Spirit

News

Last year, the U.S. imported some $462.8 billion worth of goods from China. One thing virtually absent from those shipping containers stocked with Chinese products? Baijiu: China’s national alcohol. Outside China, baijiu languishes in obscurity. Inside China, baijiu sits at the center of drinking culture: wedding banquets, official government meetings, and business deals are all toasted with an endless stream of thimble-sized cups filled to the brim.

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The world’s most valuable liquor company is now Chinese

The world’s most valuable liquor company is now Chinese

News

The company that makes China’s eye-wateringly strong Moutai drink is edging out Diageo (DEO), the owner of Johnnie Walker, as the world’s most valuable liquor firm. Kweichow Moutai, whose fiery signature product has an alcohol content of 53%, hit a market capitalization of $71.5 billion on Friday, pushing it past Diageo.

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How China’s Kweichow Moutai Is Intoxicating Liquor Market

How China’s Kweichow Moutai Is Intoxicating Liquor Market

News

When Chinese President Xi Jinping started to tackle official displays of excess more than three years ago, one local company suffered more than the others. Kweichow Moutai, whose pricey grain liquor became a staple of state banquets and a typical gift, saw its sales dip by as much as 30%.

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Moser: You Are Not Going To Stop China

Moser: You Are Not Going To Stop China

News

The ambition of Chinese wine producers to play among the world’s top players is “unbelievable”, says Lenz Moser, consultant winemaker to China’s biggest producer, who is steadfast in his belief that China is the future. “China is the future because the market is exploding as we speak,” said Lenz Moser, consultant winemaker to China’s Château Changyu since 2005, speaking to the drinks business at ProWein in Düsseldorf.

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The World’s Most Valued Spirit Is One You (Probably) Haven’t Heard Of

The World’s Most Valued Spirit Is One You (Probably) Haven’t Heard Of

News

Brand Finance released its annual report on the most valuable beer and spirit brands, and for the first time, baijiu (bye-j’oh) labels came out on top, with a brand value market share of 37.5 percent and combined value of over $22 billion.

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Chinese Baijiu overtakes whisky as most valuable spirit

Chinese Baijiu overtakes whisky as most valuable spirit

News

Baijiu, the fiery Chinese alcoholic drink, has overtaken Whisky to become the world’s most valuable spirit, according to Brand Finance. Baijiu’s share of total brand value grew from 23% in 2016 to 37.5% in 2017. The surge saw the Chinese beverage, which is made from wheat, overtake Whisky, which dropped from 37% in 2016 to 28% in 2017.

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BAIJIU: THE WORLD’S MOST-CONSUMED YET LEAST UNDERSTOOD ALCOHOL

BAIJIU: THE WORLD’S MOST-CONSUMED YET LEAST UNDERSTOOD ALCOHOL

News

Unlike tequila or vodka, baijiu (白酒 báijiǔ), which literally means “clear liquor,” has yet to become popular in the West. To the unfamiliar palate, baijiu can smell and taste quite strong, and Dan Rather once compared its taste to “liquid razor blades.” Baijiu has gained a bad reputation amongst Westerners who have been to China because of the way it is consumed in bouts at the banquets and celebratory dinners that are part of doing business in China.

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The Future of Southern Drinking

The Future of Southern Drinking

News

Some think that historiography is a science more or less like ballistics; that the careful plotting of where a phenomenon has been enables you to predict where it is going. If only the world were thus! The future, as history shows us, is essentially impervious to investigation.

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