Brands

When Will Baijiu Become Mainstream?

When Will Baijiu Become Mainstream?

Brands, News

Baijiu is the world’s most consumed liquor by volume — by far. A consulting agency, Brand Finance, recently released a study analyzing and ranking the most valuable spirits brands on the planet. The top three are all baijius: Moutai, Wuliangye, and Yanghe. 

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5 Chinese Brands Rank Among World’s Most Valuable Spirits Brands

5 Chinese Brands Rank Among World’s Most Valuable Spirits Brands

Brands, News

Leading independent branded business valuation and strategy consultancy, Brand Finance, has produced its ‘Spirits 50’ report, which details the world’s most valuable spirits brands. The list is compiled using what Brand Finance calls its ‘Royalty Relief approach’, which involves estimating the likely future sales that are attributable to a brand and calculating a royalty rate that would be charged for the use of that brand.

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Ming River Sichuan Baijiu Wins Double Gold Award at NY World Wine and Spirits Competition

Ming River Sichuan Baijiu Wins Double Gold Award at NY World Wine and Spirits Competition

Brands, New Products, News

Ming River Sichuan Baijiu, a brand that launched earlier this year, has won double gold at the 2018 New York World Wine & Spirits Competition. The double gold award is the highest award given at the competition, signifying a gold medal rating from all judges.

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