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US farmers likely raising a glass to China, with sorghum exports soaring

US farmers likely raising a glass to China, with sorghum exports soaring

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China likes its baijiu, which is becoming more popular around the world. A byproduct of that demand is a booming US export market for sorghum. Sorghum exports this year are expected to make up 62 percent of the total amount harvested, the highest proportion since 1975, according to the US Department of Agriculture (USDA) Economic Research Service.

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A Guide to Chinese Liquor in Los Angeles

A Guide to Chinese Liquor in Los Angeles

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The history of Chinese liquor dates back to the Neolithic period 9,000 years ago. Made primarily from grain, liquor was originally used for sacrificial ceremonies before evolving into a common beverage consumed warmed and usually before meals — because it was believed that such a combination was good for the body.

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China’s Luxury Liquor Wants to Go Mass Market

China’s Luxury Liquor Wants to Go Mass Market

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Once the pricey quaff of China’s military and government officials, Moutai is pushing for mainstream appeal When President Richard Nixon and Premier Zhou Enlai toasted the opening of China to the U.S. during their historic 1972 banquet in Beijing, it was no surprise that the beverage in their glasses was the searing white spirit called baijiu (pronounced “bye-gee-o”) made by distiller Kweichow Moutai.

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Credit Suisse gives three cheers to Chinese spirits

Credit Suisse gives three cheers to Chinese spirits

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Broker says market leaders will benefit from rebounding demand for premium brands and industry consolidation. Read More : http://on.barrons.com/1F1ZZ0v

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Freaky Friday with Baijiu on iHeartRadio

Freaky Friday with Baijiu on iHeartRadio

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Cool show today as Gary has Yuan Liu from CNS Imports comes in studio, along with international performing artist Erica Trevis and co-host Merry Tungka. Yuan brings 1000 year old Chinese liquer called, ‘Baijiu’, which everyone partakes in. Basketball great Tommy Hawkins calls in to talk about his new show on KCAA, “just Jazz’.

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China’s best-selling spirit Baijiu seeks a foothold in the West

China’s best-selling spirit Baijiu seeks a foothold in the West

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Just as Russia has its vodka, Mexico its tequila and Scotland its Scotch, China has its own distilled spirit, baijiu. Baijiu is the world’s biggest-selling spirit category and represents a $23 billion market, according to research reports by McKinsey & Co and UBS.

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Why Chinese Booze Costs More Than Fine Wine at Auction

Why Chinese Booze Costs More Than Fine Wine at Auction

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With its strong flavor and fiery aftertaste, Kweichow Moutai isn’t for everyone. With prices for vintage bottles of the liquor spiraling upwards, it’s now for even fewer people. On Sunday, at an auction hosted by Chinese auction house Beijing Googut Auction Co., 540 milliliter bottles of Moutai produced in the 1980s sold for between 60,000 yuan ($9,700) and 70,000 yuan ($11,300).

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Daring Pairings: Baijiu, Spirit of China!

Daring Pairings: Baijiu, Spirit of China!

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Baijiu… what in the world is that? Well, I’m here to demystify the world of this ancient Chinese spirit for you. Baijiu is the National Spirit of China and is a ritual in all aspects of Chinese life. “It is a part of being Chinese”.

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What in the world is: Baijiu!?

What in the world is: Baijiu!?

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  Baijiu… what in the world is that? Well, I’m here to demystify the world of this ancient Chinese spirit for you. Baijiu is the National Spirit of China and is a ritual in all aspects of Chinese life. “It is a part of being Chinese”.

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New Products Tap Into America’s Spirits Market

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I found it interesting while walking the aisles of the Wine & Spirits Wholesalers of America (WSWA) show last month in Las Vegas just how many different types of beverages—even after all these years-—the average American consumer still has little or no knowledge of.

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