When Will Baijiu Become Mainstream?

Baijiu is the world’s most consumed liquor by volume — by far. A consulting agency, Brand Finance, recently released a...

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5 Chinese Brands Rank Among World’s Most Valuable Spirits Brands

Leading independent branded business valuation and strategy consultancy, Brand Finance, has produced its ‘Spirits 50’ report, which details the...

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How to Drink Baijiu

Baijiu is a kind of alcohol native and revered by the Chinese people. On the contrary, it is one of...

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Baijiu Is the Liquor You Need to Know

If there’s one stop that stands out along Jordan Porter’s top-rated Chengdu Classics tour—aside from a heavily spiced, and deeply savory,...

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Can Baijiu, China’s sorghum firewater, Go Global?

Distillers at Kweichow Moutai, the world’s most valuable alcoholic-drinks firm, like to tell an old story about their company’s first...

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What is Baijiu and Why is it The Hottest New Spirit to Try in 2019?

If you lately happen upon baijiu (pronounced BUY-joe) as a cocktail ingredient at your favorite hot spot, take note. The latest...

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Baijiu Beckons – What Experts Predict What You Will Be Drinking in 2019

Beverage trends, much like the food trends that they complement, are often ephemeral — today’s beverage of choice may...

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China’s first Baijiu sommelier class shows ambitions

The culture of drinking Baijiu, which translates to white alcohol, runs deep in China. Now the country is taking...

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Chinese baijiu market dominates the world’s most valuable spirits list once again, Moutai retains top spot.

In the 2018 Brand Finance Spirits 50 report, Moutai grew by 73%, followed by Wuliangye baijiu, which was also the fastest-growing...

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It’s time YOU tried Baijiu! Chinese spirit tipped to go stratospheric in the UK in 2019.

Mulled wine has long been Brits’ festive tipple of choice, but there’s a new contender on the drinks scene...

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China Training Sommelier Army for Global Battle to Make Baijiu the New Whisky

China’s mission to protect its economy now includes a college where students study booze. The US$58 million school –...

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China Answers Trade Battle with a Bottle

YIBIN, China – China’s mission to protect its economy now includes a college where the students study booze. This...

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