Moutai-branded cocktails on a table next to cocktail shakers and Moutai Feitian bottles.
December 17, 2014

Just as Russia has its vodka, Mexico its tequila and Scotland its Scotch, China has its own distilled spirit, baijiu.

Baijiu is the world’s biggest-selling spirit category and represents a $23 billion market, according to research reports by McKinsey & Co and UBS.

But baijiu producers are seeking new markets in the United States and Europe as sales fall at home after a crackdown on wasteful spending in China.

Read More: http://www.reuters.com/article/2014/06/03/us-wine-baiju-idUSKBN0EE1AV20140603