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Chinese baijiu market dominates the world’s most valuable spirits list once again, Moutai retains top spot.

Chinese baijiu market dominates the world’s most valuable spirits list once again, Moutai retains top spot.

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In the 2018 Brand Finance Spirits 50 report, Moutai grew by 73%, followed by Wuliangye baijiu, which was also the fastest-growing spirit on the list. The brand grew 161% year-on-year to US$14.6 billion.

Yanghe baijiu overtook Johnnie Walker blended Scotch whisky for third place, up 82% to US$7.8bn. In fourth place, Diageo-owned Johnnie Walker was the only brand to decline in the top 10, falling by 6% to US$4.3bn.

Chinese brands Luzhou Laojiao and Gujing Gong Jiu also took top spots at fifth and ninth place, respectively.

With an aggregate value of US$49.9bn, Chinese spirits accounted for 54% of the total brand value on the list.

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