News & Events

Baijiu is the world’s most consumed liquor by volume — by far. A consulting agency, Brand Finance, recently released a...

Leading independent branded business valuation and strategy consultancy, Brand Finance, has produced its ‘Spirits 50’ report, which details the...

Baijiu is a kind of alcohol native and revered by the Chinese people. On the contrary, it is one of...

If there’s one stop that stands out along Jordan Porter’s top-rated Chengdu Classics tour—aside from a heavily spiced, and deeply savory,...

Distillers at Kweichow Moutai, the world’s most valuable alcoholic-drinks firm, like to tell an old story about their company’s first...

If you lately happen upon baijiu (pronounced BUY-joe) as a cocktail ingredient at your favorite hot spot, take note. The latest...

Beverage trends, much like the food trends that they complement, are often ephemeral — today’s beverage of choice may...

The culture of drinking Baijiu, which translates to white alcohol, runs deep in China. Now the country is taking...

In the 2018 Brand Finance Spirits 50 report, Moutai grew by 73%, followed by Wuliangye baijiu, which was also the fastest-growing...

Mulled wine has long been Brits’ festive tipple of choice, but there’s a new contender on the drinks scene...

China’s mission to protect its economy now includes a college where students study booze. The US$58 million school –...

YIBIN, China – China’s mission to protect its economy now includes a college where the students study booze. This...