News & Events

Newcomers to China are usually horrified by their first encounter with baijiu, the fiery spirit consumed at banquets and...

The base liquor in a cocktail is essential for its character and style. Currently there are six main spirits...

If you lately happen upon baijiu (pronounced BUY-joe) as a cocktail ingredient at your favorite hot spot, take note....

Chinese baijiu Moutai has retained its position as the world’s most valuable spirit brand after growing 43% in brand...

On entering a baijiu distillery, it’s immediately evident that a unique spirit is being crafted. The sweet-and-sour funk of...

Japanese rice whisky, as we’ve spoken to in the past, is a curious little category that is finding some...

Baijiu is the world’s most consumed liquor by volume — by far. A consulting agency, Brand Finance, recently released a...

Leading independent branded business valuation and strategy consultancy, Brand Finance, has produced its ‘Spirits 50’ report, which details the...

Baijiu is a kind of alcohol native and revered by the Chinese people. On the contrary, it is one of...

If there’s one stop that stands out along Jordan Porter’s top-rated Chengdu Classics tour—aside from a heavily spiced, and deeply savory,...

Distillers at Kweichow Moutai, the world’s most valuable alcoholic-drinks firm, like to tell an old story about their company’s first...

If you lately happen upon baijiu (pronounced BUY-joe) as a cocktail ingredient at your favorite hot spot, take note. The latest...