A New Empire of Baijiu?

Can China’s misunderstood national spirit level up at home—and then go global? Earlier this year, I made the 14-hour...

Read More

Can China’s National Spirit Baijiu Go Global?

The translucent Chinese liquor is the most popular spirit in the world, but which few will have drunk outside...

Read More

What’s Baijiu, and Where Does Its Unique Flavor Come From?

Despite its fame (or infamy) among visitors to China, baijiu, typically enjoyed during special occasions or as a show...

Read More

World’s Most Valuable and Fastest-Growing Drinks Brands Hail from China

Leading independent branded business valuation and strategy consultancy, Brand Finance, has published its 2018 Global 500 report, which details...

Read More

China Imports U.S. Sorghum to Feed Ducks, make Baijiu

In March, the Texas Grain Sorghum Producers board, in conjunction with the U.S. Grains Council, is taking 15 farmers...

Read More

Baijiu Distiller in Sichuan Sees Heady Times Ahead

2017 was a boom year for the liquor market in China, with Chengdu, Sichuan-based baijiu distiller Shuijingfang Liquor Industry...

Read More

China’s Brand Marvels

A single brand in China is now more valuable than McDonald’s Corp. A stunning rise in the shares of...

Read More

Forbes: The Chinese Moonshine That Packs A Punch

“Some may depict baijiu the way Muhammad Ali famously described his own boxing style — it stings like a...

Read More

The Whiskey Wash Reviews Vinn Whiskey

Whiskey review blog The Whiskey Wash tried Vinn Whiskey and found it to be unique and surprisingly lovely. Their...

Read More

SquareMeal: Chateau Changyu Moser XV feature

Surprise, surprise! With its spectacular chateau, dramatic vineyards and extraordinary climate, Chateau Changyu Moser XV is one of the...

Read More

IWSC Celebrates Rise in Asian Spirits

From baijiu to shochu, the subtle delights of Asian spirits are grabbing the attention of western drinkers, writes Roger...

Read More

Menu Decoder: Meet Baijiu, China’s Favorite Spirit

Last year, the U.S. imported some $462.8 billion worth of goods from China. One thing virtually absent from those...

Read More
CNS Link Home
Are you of legal drinking age?
You must verify that you are of legal drinking age to enter this site.