SquareMeal: Chateau Changyu Moser XV feature

Surprise, surprise! With its spectacular chateau, dramatic vineyards and extraordinary climate, Chateau Changyu Moser XV is one of the...

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IWSC Celebrates Rise in Asian Spirits

From baijiu to shochu, the subtle delights of Asian spirits are grabbing the attention of western drinkers, writes Roger...

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Menu Decoder: Meet Baijiu, China’s Favorite Spirit

Last year, the U.S. imported some $462.8 billion worth of goods from China. One thing virtually absent from those...

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The world’s most valuable liquor company is now Chinese

The company that makes China’s eye-wateringly strong Moutai drink is edging out Diageo (DEO), the owner of Johnnie Walker,...

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How China’s Kweichow Moutai Is Intoxicating Liquor Market

When Chinese President Xi Jinping started to tackle official displays of excess more than three years ago, one local...

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Moser: You Are Not Going To Stop China

The ambition of Chinese wine producers to play among the world’s top players is “unbelievable”, says Lenz Moser, consultant...

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The World’s Most Valued Spirit Is One You (Probably) Haven’t Heard Of

Brand Finance released its annual report on the most valuable beer and spirit brands, and for the first time,...

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Chinese Baijiu overtakes whisky as most valuable spirit

Baijiu, the fiery Chinese alcoholic drink, has overtaken Whisky to become the world’s most valuable spirit, according to Brand...

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BAIJIU: THE WORLD’S MOST-CONSUMED YET LEAST UNDERSTOOD ALCOHOL

Unlike tequila or vodka, baijiu (白酒 báijiǔ), which literally means “clear liquor,” has yet to become popular in the...

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The Future of Southern Drinking

Some think that historiography is a science more or less like ballistics; that the careful plotting of where a...

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How to drink baijiu: Beijing’s pros share their tips

It’s the most widely drunk hard liquor in the world but it’s rarely found on cocktail menus. Baijiu, distilled...

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Moutai Sensorium Event

On December 7th, 2016, Kweichow Moutai hosted a private banquet for 50 VIP guests from various industries in Los...

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