Kweichow Moutai Feitian products and merchandise next to Shui Jing Fang Wellbay bottles and boxes and a terracotta soldier miniature statue.

Why the World’s Most Popular Spirit Isn’t Officially Recognized by the U.S. Government – Inside Hook

The world’s most popular spirit. The most-talked about American whiskey style in years. Steven Soderbergh’s Singani 63. What do...

Read More
Two backlit distillery workers shoveling sorghum.

You might not have heard much about baijiu, but just 1 sip of this powerful spirit will...

IF YOU ARE from China, you probably know more about baijiu than I do. But if you are not from China,...

Read More
Pink Baijiu cocktail with mint on top in a whisky glass decorated with painted fowl with mist spilling from the top.

“Moutai Cocktail creation by William Tsui of Lazy Bear Restaurant (Two Michelin Stars)”

Watch Video Below:

Read More
Two half-filled baijiu shot glasses held beside each other above table of Moutai Feitian bottles.

‘Drunk in China’ Review: The Proletariat’s White Wine

Newcomers to China are usually horrified by their first encounter with baijiu, the fiery spirit consumed at banquets and...

Read More
Pink baijiu cocktail set on a bar counter in a glass with ice and a toothpick with a lemon slice and lycheee.

Are Baijiu Cocktails the Next Trend?

The base liquor in a cocktail is essential for its character and style. Currently there are six main spirits...

Read More
Rows of baijiu earthenware jars sealed for maturation in a warehouse.

Baijiu: The World’s Most Popular Spirit, Explained

If you lately happen upon baijiu (pronounced BUY-joe) as a cocktail ingredient at your favorite hot spot, take note....

Read More
Filled shot glass beside Moutai Feitian bottle on table.

Moutai remains world’s most valuable spirit

Chinese baijiu Moutai has retained its position as the world’s most valuable spirit brand after growing 43% in brand...

Read More
Moutai Feitian being poured into a cocktail shaker.

Why Baijiu Belongs on the Backbar

On entering a baijiu distillery, it’s immediately evident that a unique spirit is being crafted. The sweet-and-sour funk of...

Read More
Kujira 20 Year Ryukyu Whisky bottle placed on a gray tabletop in a small Zen garden next to rocks and a tree branch.

Kujira Ryukyu 20 Year Old Is An Import Rice Whisky Potentially Worth Hunting Down

Japanese rice whisky, as we’ve spoken to in the past, is a curious little category that is finding some...

Read More
Cantaloupe green cocktail in a martini glass topped with white foam and flower petals on a stone table decorated with potted plants.

When Will Baijiu Become Mainstream?

Baijiu is the world’s most consumed liquor by volume — by far. A consulting agency, Brand Finance, recently released a...

Read More
Moutai-branded cocktails on a table next to cocktail shakers and Moutai Feitian bottles.

5 Chinese Brands Rank Among World’s Most Valuable Spirits Brands

Leading independent branded business valuation and strategy consultancy, Brand Finance, has produced its ‘Spirits 50’ report, which details the...

Read More
Bottle of Shui Jing Fang Wellbay and pink baijiu cocktail with ice and lemon slices placed on a bar counter.

How to Drink Baijiu

Baijiu is a kind of alcohol native and revered by the Chinese people. On the contrary, it is one of...

Read More
CNS logo.
Are you of legal drinking age?
You must verify that you are of legal drinking age to enter this site.