Bottle of Moutai Feitian and filled baijiu shot glass with the Moutai logo placed on a bartop.

A New Empire of Baijiu?

Can China’s misunderstood national spirit level up at home—and then go global? Earlier this year, I made the 14-hour...

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Rows of terracotta pots for aging baijiu.

Can China’s National Spirit Baijiu Go Global?

The translucent Chinese liquor is the most popular spirit in the world, but which few will have drunk outside...

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A field of sorghum in the Chinese countryside.

What’s Baijiu, and Where Does Its Unique Flavor Come From?

Despite its fame (or infamy) among visitors to China, baijiu, typically enjoyed during special occasions or as a show...

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Filled shot glass beside Moutai Feitian bottle on table.

World’s Most Valuable and Fastest-Growing Drinks Brands Hail from China

Leading independent branded business valuation and strategy consultancy, Brand Finance, has published its 2018 Global 500 report, which details...

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Closeup of a stalk of sorghum in a field.

China Imports U.S. Sorghum to Feed Ducks, make Baijiu

In March, the Texas Grain Sorghum Producers board, in conjunction with the U.S. Grains Council, is taking 15 farmers...

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A small stream of liquid dribbling down the mouth of a diagonally-cut bamboo piece.

Baijiu Distiller in Sichuan Sees Heady Times Ahead

2017 was a boom year for the liquor market in China, with Chengdu, Sichuan-based baijiu distiller Shuijingfang Liquor Industry...

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Kweichow Moutai Feitian cases being transported on trolleys.

China’s Brand Marvels

A single brand in China is now more valuable than McDonald’s Corp. A stunning rise in the shares of...

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Various baijiu boxes and bottles lined up on a reception table.

Forbes: The Chinese Moonshine That Packs A Punch

“Some may depict baijiu the way Muhammad Ali famously described his own boxing style — it stings like a...

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Lightbulbs at a bar

The Whiskey Wash Reviews Vinn Whiskey

Whiskey review blog The Whiskey Wash tried Vinn Whiskey and found it to be unique and surprisingly lovely. Their...

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Lightbulbs at a bar

SquareMeal: Chateau Changyu Moser XV feature

Surprise, surprise! With its spectacular chateau, dramatic vineyards and extraordinary climate, Chateau Changyu Moser XV is one of the...

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Glass shelf with rows of different Kinmen Kaoliang baijiu products displayed.

IWSC Celebrates Rise in Asian Spirits

From baijiu to shochu, the subtle delights of Asian spirits are grabbing the attention of western drinkers, writes Roger...

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Shui Jing Fang Wellbay box and bottle on a restaurant table surrounded by Moutai shot glasses, wine glasses, and cocktails.

Menu Decoder: Meet Baijiu, China’s Favorite Spirit

Last year, the U.S. imported some $462.8 billion worth of goods from China. One thing virtually absent from those...

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