Kweichow Moutai Feitian cases being transported on trolleys.

The world’s most valuable liquor company is now Chinese

The company that makes China’s eye-wateringly strong Moutai drink is edging out Diageo (DEO), the owner of Johnnie Walker,...

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Moutai Feitian bottle splashing into water.

How China’s Kweichow Moutai Is Intoxicating Liquor Market

When Chinese President Xi Jinping started to tackle official displays of excess more than three years ago, one local...

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Moutai cocktail in front of a carousel.

Moser: You Are Not Going To Stop China

The ambition of Chinese wine producers to play among the world’s top players is “unbelievable”, says Lenz Moser, consultant...

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Diagonal rows of Hong Kong Baijiu bottles on a table.

The World’s Most Valued Spirit Is One You (Probably) Haven’t Heard Of

Brand Finance released its annual report on the most valuable beer and spirit brands, and for the first time,...

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Two half-filled baijiu shot glasses held beside each other above table of Moutai Feitian bottles.

Chinese Baijiu overtakes whisky as most valuable spirit

Baijiu, the fiery Chinese alcoholic drink, has overtaken Whisky to become the world’s most valuable spirit, according to Brand...

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Row of Moutai shot glasses in front of a row of Moutai Feitian boxes.

Baijiu: The World’s Most-Consumed Yet Least Understood Alcohol

Unlike tequila or vodka, baijiu (白酒 báijiǔ), which literally means “clear liquor,” has yet to become popular in the...

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Glass shelf with rows of different Kinmen Kaoliang baijiu products displayed.

The Future of Southern Drinking

Some think that historiography is a science more or less like ballistics; that the careful plotting of where a...

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Cocktail in a glass with a lemon slice next to Moutai shot glasses.

How to drink baijiu: Beijing’s pros share their tips

It’s the most widely drunk hard liquor in the world but it’s rarely found on cocktail menus. Baijiu, distilled...

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Three pairs of hands clinking filled baijiu shot glasses with the Moutai logo together over a festive dinner table dressed with a red tablecloth.

Moutai Sensorium Event

On December 7th, 2016, Kweichow Moutai hosted a private banquet for 50 VIP guests from various industries in Los...

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Bottle of Moutai Feitian and filled baijiu shot glass with the Moutai logo placed on a bartop.

Is the Baijiu Hype Really All That?

As spirits go, baijiu (BYE-joe), which is Chinese for “white spirit,” must suffer from a serious inferiority complex in...

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Rows of terracotta pots for aging baijiu.

History in a Bottle: The Story of Moutai

In China, there is an alcohol that’s been credited with improving international relations and uniting opposing empires. Described as...

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Tray of Eastern Elixir Shui Jing Fang cocktails.

Five Eye-Opening Examples of the World’s Most Popular Unknown Spirit

The most-consumed spirit in the world—one that represents 35 percent of total global consumption—is a high-proof potable that few...

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