Neat rows of pots storing baijiu with distillery workers holding a demonstration at a table with several glass jugs and shot glasses in the middle. The photo is mostly grayscale, except for the red seals on top of the jars in the middle.

The Largest Spirits Category in the World Comes to America

Quiz: What is the most valuable alcoholic drink brand in the world? And what is the largest spirits category? The...

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Row of Moutai shot glasses in front of a row of Moutai Feitian boxes.

Baijiu: The Most Popular Booze in the World

Don’t know what Baijiu is? Afraid of looking like uncultured swine to the mixologist behind the bar? You’re not...

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Bottle of Shui Jing Fang Wellbay and pink baijiu cocktail with ice and lemon slices placed on a bar counter.

Tasting my first sip of Shui Jing Fang Baijiu at 68 and Boston for Baijiu Cocktail Week

Baijiu? I know. Until only a couple of weeks ago I’d not even heard this name before and if...

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Blonde woman and two others in a hot air balloon lifting off of the ground with a banner covering the entrance displaying the Moutai logo and two bottles of Kweichow Moutai Feitian, reading

Moutai Polo and Balloon Festival 2016

The Moutai Polo and Balloon Festival, a two-day event benefitting the families of Marines stationed at Marine Corps Air...

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Chinese style lanterns hanging against the night sky with the Kweichow Moutai logo.

Moutai – Chihuo Chinese New Year Celebration Dinner 2016

“Chihuo” is the Chinese word for foodie. Originated on Weibo, The Chihuo Team started as food bloggers with a...

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Person pouring Chinese red wine into a wine glass with a blurred background of people eating at a formal banquet table.

Changyu Moser Tasting Dinner

On the evening of February 1, 2016, the top wine buyers in Los Angeles were gathered at the exquisite...

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Bottle of Kweichow Zoomed in shot of Moutai Feitian hanging on the saddle of a polo horse with a backdrop of riders on horses in the background.

Moutai Polo Classic 2015

The Moutai Polo Classic is the premier arena polo event of 2015. Some of the best arena polo players...

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Moutai Feitian being poured into a cocktail shaker.

The first Chinese Baijiu bar opens in the US

Located in New York’s Greenwich Village is Lumos—the first Baijiu focused bar to open in the U.S. Lumos co-owner...

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Two half-filled baijiu shot glasses held beside each other above table of Moutai Feitian bottles.

Toast “Gung Hey Fat Choy” with Baijiu

Every few years, a new product explodes upon the global mixology scene, and bar folks’ ears perk up. A...

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Luzhou Laojiao Zisha Daqu baijiu bottles lined up.

Beginner’s Guide To Spirits

What It Is: China’s national spirit, made from sorghum and various grains in giant earth fermenting pits, aged anywhere...

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Moutai cocktail in front of a carousel.

The world’s most-consumed alcohol: baijiu. Never heard of it? Here’s where to try it in L.A.

At Peking Tavern, a Chinese gastropub in downtown Los Angeles, there’s a section behind the bar devoted exclusively to...

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Pink Baijiu cocktail with mint on top in a whisky glass decorated with painted fowl with mist spilling from the top.

Chinese Liquor Baijiu Takes a Shot at the US Cocktail Scene

Think bourbon is hot? It’s got nothing on baijiu. Yet chances are good you haven’t even heard of baijiu,...

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