Tag Archive for: Baijiu

Menu Decoder: Meet Baijiu, China’s Favorite Spirit

Menu Decoder: Meet Baijiu, China’s Favorite Spirit

News

Last year, the U.S. imported some $462.8 billion worth of goods from China. One thing virtually absent from those shipping containers stocked with Chinese products? Baijiu: China’s national alcohol. Outside China, baijiu languishes in obscurity. Inside China, baijiu sits at the center of drinking culture: wedding banquets, official government meetings, and business deals are all toasted with an endless stream of thimble-sized cups filled to the brim.

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Have you tried the world’s best-selling spirit?

Have you tried the world’s best-selling spirit?

News

It’s the best-selling distilled spirit in the world, and you’ve probably never heard of it. But it’s poised to make a splash in the US, and it’s time you learned about China’s favorite form of booze: baijiu.

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You’ve Never Tasted Anything Like Baijiu

You’ve Never Tasted Anything Like Baijiu

News

Feitian Moutai Baijiiu What It Is: Though you’ve almost certainly never had it, baijiu (pronounced bye-joe) is not an obscure beverage. It’s actually the biggest-selling spirit in the world, thanks to one very large country: China. Now reps for the potent white liquor are targeting stores across the U.S., hoping to land it a spot on the shelf next to high-end whiskeys and Cognacs.

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